Court Story



Court Story Communications Founder Olivier Gibbons invites you to read and comment on his blog postings. The musings offer tips, comments and opinions about generating media exposure as part of an overall communications strategy.

Giving Good Soundbites

Written by Olivier Gibbons on November 08, 2010

The average soundbite on TV is just over seven seconds. That means you have to get to the point immediately. Below are some tips for taped interviews:

  • Keep your sentences short and crisp
  • Avoid industry jargon that most people fail to understand
  • Speak in a conversational tone
  • Sound enthused
  • Each sentence should contain only one thought
  • If a reporter asks you the same question in a different way, it means (s)he is looking for a better soundbite on this particular line of questioning
  • If you don't like the way you said something, clean it up and say it again
  • Look at the reporter not the camera


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