Court Story Communications Founder Olivier Gibbons invites you to read and comment on his blog postings. The musings offer tips, comments and opinions about generating media exposure as part of an overall communications strategy.
Remember The Wire Services
Written by Olivier Gibbons on November 01, 2010
The easiest way to get your firm blanketed in news is to set up interviews with wire services, such as the AP, Bloomberg, Dow Jones and Reuters. The reach of wire services is absolutely enormous. Just about every media outlet has access to and uses at least one of these wire services. And with news organizations reducing staffs and cutting back, they rely more on wire services than ever before.
Getting quoted by the Associated Press or Reuters is hitting the jackpot. A single quote may appear in dozens if not hundreds of publications and websites around the world. That's how you get your experts noticed and plastered all over Google.