Court Story Communications Founder Olivier Gibbons invites you to read and comment on his blog postings. The musings offer tips, comments and opinions about generating media exposure as part of an overall communications strategy.
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News Releases Masquerading as News
Written by Olivier Gibbons on October 18, 2010
While news releases do serve a valuable purpose -- to widely disseminate information announcing an event or idea that will interest the media -- too often they are used as… Read more »
