Entries in “Media Training”
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Written by Olivier Gibbons on November 15, 2010
There's nothing like live TV. It offers your firm enormous exposure and provides an opportunity to establish yourself as a talking head. Naturally, it comes with perils. Blow it and… Read more »
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Written by Olivier Gibbons on November 08, 2010
The average soundbite on TV is just over seven seconds. That means you have to get to the point immediately. Below are some tips for taped interviews:
Keep… Read more »
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Written by Olivier Gibbons on October 18, 2010
While news releases do serve a valuable purpose -- to widely disseminate information announcing an event or idea that will interest the media -- too often they are used as… Read more »
