Remember The Wire Services

The easiest way to get your firm blanketed in news is to set up interviews with wire services, such as the AP, Bloomberg, Dow Jones and Reuters. The reach of wire services is absolutely enormous. Just about every media outlet has access to and uses at least one of these wire services. And with news organizations reducing staffs and cutting back, they rely more on wire services than ever before.

Getting quoted by the Associated Press or Reuters is hitting the jackpot. A single quote may appear in dozens if not hundreds of publications and websites around the world. That's how you get your experts noticed and plastered all over Google.

Don’t Just Swing For The Fences

Every firm would love to see a favorable profile show up in a local or national publication. Talk about a home run that can be used as a valuable marketing tool. Still, such profiles are few and far between.

The bread-and-butter for generating publicity is to market key individuals as experts in a particular field. So when news breaks and reporters need an objective viewpoint or perspective, they will turn to you to provide a reliable expert.

This requires keeping track of daily news events and anticipating when a reporter might need your expertise.

Court Story Communications

Remember The Wire Services

Don’t Just Swing For The Fences