Court Story Communications Founder Olivier Gibbons invites you to read and comment on his blog postings. The musings offer tips, comments and opinions about generating media exposure as part of an overall communications strategy.
Giving Good Soundbites
Written by Olivier Gibbons on November 08, 2010The average soundbite on TV is just over seven seconds. That means you have to get to the point immediately. Below are some tips for taped interviews: Keep… Read more »
Remember The Wire Services
Written by Olivier Gibbons on November 01, 2010The easiest way to get your firm blanketed in news is to set up interviews with wire services, such as the AP, Bloomberg, Dow Jones and Reuters. The reach of… Read more »
Don’t Just Swing For The Fences
Written by Olivier Gibbons on October 25, 2010Every firm would love to see a favorable profile show up in a local or national publication. Talk about a home run that can be used as a valuable marketing… Read more »